Take 10 Minutes to Protect Your Future Profitability
No CEO needs one more thing to do. Everyone has been hard at work to offset the effects of the postal increase. But have you been proactive with your congressional representative or the USPS? I am concerned that catalog executives are not making their voices heard.
Recently, F. Curtis Barry & Company joined American Catalog Mailers Association (ACMA) because we believed that they were truly representing the catalog mailers’ interests. Today, I got an update from Hamilton Davison, Executive Director of ACMA. From that call I think that ACMA is having a meaningful dialog with the management of USPS about how the recent postal increases have destroyed the catalog industry’s profitability. Davison says, “While we have made a positive start on a wide variety of fronts, there is much work remaining to do. Today, we are only 60 companies and without a significant increase in our membership, it will be necessary to reduce the level of intensity with which we pursue issues of import to catalog companies, including prioritizing those issues that are most significant to our membership. Please consider supporting us, we need your help to help you.â€
One of the latest issues ACMA is dealing with is the potential change in the size of “slim jims.†ACMA is truly out front on these types of issues with USPS.
Pick up the phone and take a couple of minutes to talk with Hamilton Davison (401-529-8183, or visit www.catalogmailers.org). It may be the best thing you can do to protect your future profitability.
Curt Barry is president of F. Curtis Barry & Company, a multichannel operations and fulfillment consulting firm with expertise in multichannel systems, warehouse, call center, inventory, and benchmarking; Learn more online at: http://www.fcbco.com.
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