Sales Performance for March 2007
As Reported by Mokrynskidirect
The survey results for March report strengthening across the board for mailers vs. last year, but decreased sales performance for mailers vs. plan.
83% of all mailers surveyed reported March sales equal to or better than last year, and 54% reported sales equal to or better than plan for the month. 38% of all mailers had increased circulation in March 2007 vs. March 2006 and 37% kept circulation levels even with last year.
Apparel mailers reported 75% doing equal to or better than last year in March, and 50% meeting or beating plan for the month. The survey also indicated that 63% of the Apparel mailers reporting had increased circulation in March 2007 vs. the prior year.
87% of General Merchandise mailers reported doing equal to or better than last year in March, and 56% reported sales meeting or beating plan for the month. 25% of General Merchandise mailers had increased circulation in March 2007 vs. March 2006, while 58% kept circulation even with last year.