SALES PERFORMANCE FOR APRIL 2007


Produced by Mokrynskidirect

62% of all mailers surveyed reported April sales equal to or better than last year, and 54% reported sales equal to or better than plan for the month. 33% of all mailers had increased circulation in April 2007 vs. April 2006 and 46% kept circulation levels even with last year.

Apparel mailers reported 67% doing equal to or better than last year in April, and 50% meeting or beating plan for the month. The survey also indicated that 56% of the Apparel mailers reporting had increased circulation in April 2007 vs. the prior year.

60% of General Merchandise mailers reported doing equal to or better than last year in April, and 67% reported sales meeting or beating plan for the month. 20% of General Merchandise mailers had increased circulation in April 2007 vs. April 2006, while 53% kept circulation even with last year.

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June 11th, 2007
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