One option for going direct to your customers
In this economy, everyone is looking for some kind of advantage – a way to build their brand image, how to increase product margins, reduce warehouse and logistics expenses – all while sticking to their core competencies. This can be especially difficult for consumer product goods companies and manufacturers. Often times they sell through vendor networks or distributors in order to reach retailers and end consumers. Many manufacturers have addressed the potential channel conflict issues and have decided to develop direct to consumer business offerings. But in trying to go direct to the customer, it means these companies need to invest in software, infrastructure, personnel and a new logistics process.
More importantly this means the company is moving away from what it does well. For some this isn’t a problem, for most this can be a major problem. Managing call centers, small package pick pack ship operations, and dealing with customers for a direct business is entirely different than a manufacturing operation.
But this doesn’t mean that it can’t be done. For those not wanting to invest in operations necessary for a direct ecommerce or direct marketing business, there are options. One option that several manufacturers and consumer product goods companies have turned to is Jagged Peak. Not only have they developed a strong warehousing and logistics division, but they have also developed exceptional order management and ecommerce applications.
What does this mean – if you want to take your products direct to your end customers, Jagged Peak can provide all of the applications necessary but also provide end to end services to support order fulfillment. By doing this, Jagged Peak allows their customers to remain focused on what they do well and leave the rest to them. Third party options like this are often times a great way for companies to test new markets and new channels in order to meet their financial goals.
F. Curtis Barry & Company assists companies of all types to develop fulfillment strategies which include the sourcing of third party options. If we can help your company develop a plan or evaluate different third party options, please contact us today.
Jagged Peak can be found online at www.jaggedpeak.com
Brian Barry is a Senior Consultant with F. Curtis Barry & Company, a multichannel operations and fulfillment consulting firm with expertise in multichannel systems, warehouse, call center, inventory, and benchmarking; Learn more online at: http://www.fcbco.com.
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