National Wildlife Customer Alert
It has been seven weeks since BlueSky Brands shut down operations, stranding a number of catalog and e-commerce businesses. Now we’ve received an e-mail that the National Wildlife Federation sent to customers who have purchased items directly from the Federation.
Here’s what the e-mail said:
“There are still many opportunities to receive great wildlife and nature-themed merchandise when you support National Wildlife Federation!
Previously the National Wildlife Federation’s name and logo was licensed to National Wildlife Direct, a separate, unrelated company that offered nature-themed products and gifts. Unfortunately, National Wildlife Direct recently closed its doors and is no longer in operation.
However, we know how much you love helping wildlife and our environment while you shop. Watch your email in-box to find out about new offers coming directly from the National Wildlife Federation such as:
- Carry-all Bags: Handy totes, field bags, backpacks and more
- Outdoor Gear: Umbrellas, windbreakers, fleece jackets, beach towels and blankets
- Animal Adoption Gifts: A special Wildlife Adoption Center with many items to choose from. Receive an adorable plush with each symbolic adoption
- Products just for Bird Lovers: Unique bird feeders, bird-watching kits and binoculars
- Gardening Gifts: Gardening totes, how-to books and tools
- Educational Gifts for your Favorite Children: Magazines that help connect children with nature
- And more!
And the best part is, your gifts directly fund the vital conservation programs of National Wildlife Federation.
We appreciate your love of wildlife, the environment and outdoors.”
As you can see, NWF mentions that BlueSky Brands had licensed their name and is no longer in business. Here is the scoop that I got from the head of Customer Service at NWF:
The catalog, of course, is closed down indefinitely. If existing customers of the catalog/website have outstanding orders, they can call 800-822-9919 or e-mail info@nwf.org. NWF will talk them through what they need to do to resolve the situation. They will not receive the product they ordered. If they ordered via credit card, they will be told to dispute the charge through the bank or credit card company. If payment was via check, they will not receive a refund until the issue with BSB is resolved.
The products mentioned in the e-mail are already sent out to people who sign up for memberships in NWF. These products are distributed via a 3PF vendor that they have been using for some time.
We applaud NWF for stepping up to help these customers, even though it was not their actions that caused the disaster. Such a possibility is always present when you license your name and don’t have direct control over others’ actions.
Jeff Barry is marketing manager of F. Curtis Barry & Co. – we are catalog consultants working with multichannel businesses to improve warehouse operations through the assessment and implementation of warehouse management systems and careful benchmarking of strategic metrics.
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