Going for the Green in the Multichannel Industry
While Al Gore may have won a Nobel Prize and an Oscar for bringing global warming into the spotlight, let’s not forget that many ordinary Americans work equally hard every day to lessen their impact on the environment, as do many multichannel companies, without hope of any such reward or acknowledgment.
Take, for instance, two of our clients: Coldwater Creek and Norm Thompson.
Coldwater Creek has recently converted to company-wide use of wind energy to power its corporate headquarters, distribution center, and call centers, as well as a number of its retail stores.
Norm Thompson built one of the country’s first “green buildings”, using recycled materials and sustainably harvested wood, and is highly energy efficient.
Other firms are engaged in equally environmentally-conscious practices, such as using soy ink for catalog printing, using paper that has a higher recycled fiber content and using packaging fill that can be recycled.
Average environmentally conscious Americans and businesses know that what they are doing is making a positive impact on the environment, and that is its own reward. They should be our real role models.
Let us know what your company is doing to reduce your impact on the environment by clicking on “Leave A Comment” link below.
I like your posting on Mr. Al Gore and his Nobel Prize for (make sure this is rightglobal warming). I don’t know if you saw the WJS Journal editorial page A19, November 1, 2007. To quote the co-recipient of the Prize with Mr. Gore:
“The other half of the prize was awarded to former Vice president Al Gore, whose carbon footprint would stomp my neighborhood flat.”
John R. Christy
Director of Earth System Science Center
University of Alabama
The noted scientist’s opinion piece lays out some really interesting observations about climatic change in a sometimes light heart manner. Here are a few:
• Mr. Christy is sure the majority (but not all) of his UN Intergovernmental Panel on Climate (IPCC) colleagues will cringe with his comments. He does not see the developing catastrophe or the “smoking gun” that proves human activity is to blame for global warming.
• “Not all of us climate scientists are panicked about global warming.”
• “There are some of us that are so humbled by the task of measuring and understanding the extraordinarily complex climate system that we are skeptical of our ability to know what it is doing or why.”
• “It is my turn to cringe when I hear over-stated confidence from those who describe the projected evolution of global whether patterns over the next 100 years…..consider how difficult it is to accurately project that system’s behavior over the next five days”.
This brings us back to your original blog posting. Mr. Gore stands to benefit as a politician from his public stance and exposure more than having a well thought out scientific opinion.
I believe that we need to do what is environmentally responsible. But leave the heady debates to the scientific community.