Going for the Green in the Multichannel Industry
While Al Gore may have won a Nobel Prize and an Oscar for bringing global warming into the spotlight, let’s not forget that many ordinary Americans work equally hard every day to lessen their impact on the environment, as do many multichannel companies, without hope of any such reward or acknowledgment.
Take, for instance, two of our clients: Coldwater Creek and Norm Thompson.
Coldwater Creek has recently converted to company-wide use of wind energy to power its corporate headquarters, distribution center, and call centers, as well as a number of its retail stores.
Norm Thompson built one of the country’s first “green buildingsâ€, using recycled materials and sustainably harvested wood, and is highly energy efficient.
Other firms are engaged in equally environmentally-conscious practices, such as using soy ink for catalog printing, using paper that has a higher recycled fiber content and using packaging fill that can be recycled.
Average environmentally conscious Americans and businesses know that what they are doing is making a positive impact on the environment, and that is its own reward. They should be our real role models.
Let us know what your company is doing to reduce your impact on the environment by clicking on “Leave A Comment†link below.
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