F. Curtis Barry & Company’s Tocky Lawrence Quoted
In the feature article, “To Build, Buy or Outsource”, written by Mary Wagner for Internet Retailer Magazine; F. Curtis Barry & Company’s Tocky Lawrence was quoted. The following is that section of the article:
The basics
The e-commerce platform is the technology infrastructure on which an online retail site operates. It supports all the basic functions needed to make a site run.
“E-commerce solutions have evolved to include core functionality for navigation, shopping cart checkout, shipping and handling, taxes, and some level of integrating with an order management system, enterprise resource planning system or warehouse system,” says Joseph “Tocky” Lawrence, vice president and partner at retail operations, fulfillment and consulting firm F. Curtis Barry & Co. “Then there are Web 2.0 options: rich media with audio and visual tools, customer product reviews, social networking, blogs.”
That array of options means there’s no one-size-fits-all answer for retailers out to decide on an e-commerce platform solution, whether outsourced (also known as hosted or on-demand); built from licensed, packaged software; internally-developed; or using some combination of these choices. While the right choice will be different for every web merchant, however, the path leading all of them to that point is universal: they must balance priorities, resources and business demands.
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