Crutchfield Chooses JunctionMCR
A major direct marketer of consumer electronics products, the Crutchfield Corporation, has decided to use Junction Solutions’ JunctionMCR solution to supply merchandising information to its Web applications, call center applications, and POS locations. Lincolnshire, IL-based Junction Solutions is a Gold Certified Microsoft Partner offering industry-specific functionality built on the latest standard technologies from Microsoft. JunctionMCR will integrate easily with Crutchfield’s existing Microsoft infrastructure. According to Crutchfield’s vice president of IT, Steve Weiskircher, JunctionMCR will help integrate the multichannel shopping experience for its customers. “We expect that the new merchandising solution will provide our merchants with better workflow automation, streamlining our product lifecycle management process,” Weiskircher says.