Contemplating A Water Bottle
On vacation last week, I was sitting on the shoreline of Maine, kind of daydreaming and drinking a bottle of water. I noticed that the Poland Spring bottle seemed somehow different. It was thinner plastic, and had a few more ridges to hold on to it with. On the label I found:
Eco-Shape Bottle
Poland Spring
Our bottle looks and feels different because it is
purposely designed with an average of 30% less plastic
to be easier on the environment.
We can all make a difference, please recycle.
On August 12th I wrote on our blog about the need for the catalog industry to “Trumpet Your Green Efforts.†Now I thought to myself, here is a product that I’m sure has a major carbon footprint, but Poland Spring has taken a big practical step to help the environment and diffuse some of the environmental objections. On the Poland Spring website, I later found that the bottle also:
Is made with 30% less plastic than the average half-liter bottle
Features a new label that’s 30% smaller
Is 100% recyclable
Is flexible so it’s easier to crush for recycling
Easy to Carry
A few days later I was looking through the AAA (auto club) magazine and spotted that same recycling symbol, with this statement:
All trees used to manufacture paper for our magazine were harvested from sustainably managed forests. Recycling old magazines and catalogs is one of the easiest ways to help the environment. We urge our readers to support recycling efforts in their communities.
This begs the question, how much more are you planning to do with your business whether it’s recycling office waste, using lighter paper weights, using soy-based inks or supporting environmental issues? Not to mention, are you selling recycled cartons and wastes from your distribution center at a profit?
Through publishing and mailing millions of catalogs, you are in control of a major outlet for communicating your own environmental efforts, and for advocating that consumers do the same. Without the consumer taking action and doing their part in recycling, little will be achieved. The “Green Movement†is gaining momentum; are you doing what you can to make sure you are a participant, and not a target?
(Poland Spring Eco-Shape Bottle is a trademark of Nestlé Waters North America Inc.)
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