Black Friday Sales Officially Have Started
From a retail marketing approach, we all know that every year stores bring in and display Christmas merchandise in October. But this year with the tough economy and most stores except for Walmart being off plan, Black Friday sales have started this week. In our local newspaper, the Richmond Times-Dispatch, this morning, Kohl’s, Target and JC Penney are offering 50% off today and tomorrow. Yahoo news is reporting many retailers have already started Black Friday sales, some as early as November 8. Walmart, Best Buy and Circuit City are already posting items for sale that traditionally wouldn’t happen until the Friday after Thanksgiving. Target is indicating that sales in November are weak in its apparel and home offerings and will aggressively cut prices to give consumers bargains during the holiday season.
Obviously, the objective is to siphon off whatever consumer spending they can before someone else does. We have seen aggressive ads from some e-commerce retailers this week offering free shipping, a percent off or a flat dollar off your order. In some cases you, the customer, pick the deal.
What’s your marketing approach given this reality?
Tocky Lawrence
Vice President
F. Curtis Barry & Company
–
F. Curtis Barry & Co. works with multichannel businesses to increase catalog profitability through the evaluation and implementation of order management systems, inventory management systems, warehouse management systems that match client objectives.
Tweet This 
Delicious 
Digg 
Facebook 
StumbleUpon
Related posts
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
