Author Archives for Paul Sobota
How Is the New USPS Flats Rate Affecting [Your] Direct Mail Strategy?
Nonprofits are looking at shifting flat mailings to letters, even though the perception is that letters have less impact. The DMA reports that catalogers are sending postcard mailings to prospects and inviting them to request a catalog. The postcards can advertise an item to entice recipients to order the item and a catalog. The postcards […]
Internet Sales Tax Remains a Possibility
Congress has dealt with the possibility of requiring companies to collect Internet sales tax—thereby requiring states to collect taxes for each other—with all the speed of a pre-global–warming glacier. Incumbents are traditionally reluctant to be seen as the agents of any new tax, and the Congress has dealt with this issue so far by deciding […]