Author Archives for Gary Conrad
The Warehouse Manager
Too many times recently I’ve entered a client’s facility and quickly identify the warehouse manager is either no longer in control or really never was in control of the operation. The position of warehouse manager should be thought of with the same relevance as sales or marketing, but too frequently companies are satisfied to […]
Improving Outbound Freight Contracts
Outbound freight costs continue to rise, but it is possible for direct marketers to optimize their situations. The good news is that all carrier contracts can be improved—most contracts have a short-term termination clause. However, there are two important steps you must take to achieve all or part of the potential improvement: 1) You have […]