Archive for May, 2008
ACMA’s National Catalog Advocacy & Strategy Forum
Save the Date:
National Catalog Advocacy & Strategy Forum
June 26-27, 2008
Washington, D.C.
The American Catalog Mailers Association (ACMA) has been engaged in continuing important discussions on how we can address the current state of affairs in the catalog industry with the USPS, and has been making progress on a number of fronts. These will be covered at [...]
Is There a Wall Between IT and the Rest of the Company?
Here’s the picture: A multichannel company with sales of $20 million has an aging order management system that has been in place for over 20 years. While there are some things that the users like about it, they have basically outgrown the system. They need far better marketing information, e-commerce site [...]
70 Ways to Reduce Costs, Increase Productivity and Improve Customer Service
Cost Reduction and Productivity Improvement Assessment
70+ Ways to Reduce Costs, Increase Productivity and Improve Customer Service
By Curt Barry
Over the past 23 years F. Curtis Barry & Company’s work with multichannel companies in operations and fulfillment consulting has allowed us to compile these 70+ ways that can cut costs and increase productivity, which will ultimately lead [...]
National Wildlife Customer Alert
It has been seven weeks since BlueSky Brands shut down operations, stranding a number of catalog and e-commerce businesses. Now we’ve received an e-mail that the National Wildlife Federation sent to customers who have purchased items directly from the Federation.
Here’s what the e-mail said:
“There are still many opportunities to receive great wildlife and nature-themed merchandise [...]
Are We Trying to Make a Broken Business Model Work?
At our recent Executive Forum we talked about how rising postage costs, increasing paper costs and the fall off in prospecting response rates have radically changed the traditional catalog business model. While there are large, efficient catalogs that spend in the high 20-percents on the total cost to create and mail catalogs, many businesses are [...]
Macy’s National Strategy Gets a Makeover
The Wall Street Journal (April 21, 2008, B1) detailed a strategy by Macy’s CEO Terry Lundgren to localize store assortments to cater to what shoppers are more interested in buying. This localization—called “My Macy’sâ€â€”will for now will be only 15% of the total SKUs, which range from 1.5 million to 4 million, depending on store [...]
